The Opportunity: People who need groceries delivered lack a source of efficient services, for existing delivery companies do not deliver fast enough due to a high demand and inconvenient location. Grocery companies that deliver, such as Trader Joe’s, Whole Foods, Walmart and Publix, need to expand their delivering zones to make food delivery more convenient. As a result of these next five interviews that I conducted, I asked similar questions that I asked in part one. These questions included asking them if they get their groceries delivered and how often, what companies they use, what flaws they have noticed in the system, and why they think these flaws exist. However, these questions were asked to individuals who I assumed would have the same unmet need, but do not. Who: I found that those who have transportation and live in the suburbs fall outside the boundary of the opportunity that I have mentioned. Most who fall outside the boundary already have an ea...
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