18A - Create a Customer Avatar


For my segment, the prototypical customer is someone who is does not have transportation. Most whom I have related to this topic to were college students, who live in a college town. While not all people who get their groceries delivered are college students, most of these customers are busy and do not want to waste time on going to the grocery store and strolling up and down the isles for food. The customer also may be more likely to be living on a budget, for grocery shopping online prevents impulse buys. Someone who grocery shops online is not likely to have children because parents have the responsibility of feeding their whole family very frequently and usually have a car. Many parents tend to have the need to grocery shop a few times a week.

I am similar to the customer because I am a college student, who lives in a college town without transportation. I find it hard to find the time to walk or uber to Publix for groceries. It takes a big chunk of time out of my day and I resort to eating out very often. I have gotten my groceries delivered once or twice before and it can be very convenient. I am also only providing food for myself. I do not think it is a coincidence that I am similar to the prototypical customer because it was something I noticed when I thought about getting my groceries delivered.
                                   








Comments

  1. Haonan WangOctober 27, 2019 at 7:35 PM

    This comment has been removed by the author.

    ReplyDelete
  2. Haonan WangOctober 27, 2019 at 7:42 PM

    Nicolete,
    I think that you did a great job of identifying the prototypical consumer. I agree with you that it can take a long time for someone who does not have transportation to shop for groceries. One of the interesting points I found in the post is that you stated that online shopping could help prevent impulse grocery purchases. I think you pointed out a great point on that aspect. Overall, I think you did a great job on this assignment.

    ReplyDelete
  3. CmvoorheesOctober 27, 2019 at 8:15 PM

    Nicolette,
    I think you did a great job identifying your customer avatar. College students and young adults would clearly be the main demographic of your target segment. Another possibility I think you could look at is people that live in cities. A lot of these people don't have cars and instead walk or take public transport to their destinations. I think these people would find great value in this service, and it with how dense the populations are in these cities, that is a lot of people to add to your segment. Overall, great post.

    ReplyDelete
  4. Minseok MunOctober 28, 2019 at 5:06 AM

    Nicolette,
    Based on your customer avatar, I can see that you are targeting a customer segment that is composed of individuals who are challenged by time, money, and transportation (geography). Since these are challenges that will go away for these (mostly young) customers, I believe that you will need to develop a strategy to maintain the number of customers who will still use this grocery delivery service even after they overcome aforementioned limitations.

    ReplyDelete

Post a Comment

Popular posts from this blog

30A - Final Reflection

Image
1.       Read through your posts from this semester. Recall all of the experiences you've had a long the way -- the highs, the lows -- the fun moments, and the moments of drudgery, and even the moments of dread. In this past semester, throughout this class, I have been exposed to many things that will prepare me for the future. I am grateful to have been exposed to elevator pitching, networking, and coming up with an entrepreneurial plan. I have also experienced lows; however, I have taken these failures and turned them into something to learn from. Celebrating failure has given me better insight in constant improvement. 2.       What sticks out to you as the most formative experience? The experience that you'll remember years later? What was your most joyous experience? What experience are you most proud of yourself for accomplishing? The most formative experience was coming up with the venture plan because I came up wi...
Read more

28A - Your Exit Strategy

1.      Identify the exit strategy you plan to make. Do you intend to sell your business in the next 5 years for a large return? Do you intend to stay with the business for several decades and retire? Do you intend to protect the venture as a family business, and pass it down to your children? I would not sell my business in the next five years for a large return. I would rather try to allow the business to mature and grow in order for it to last for a long time. I do not think that business is 100% about profit, but also having a meaningful cause behind it. Ideally, when I retire, I would like to protect the business as something that would be a family business, passed down through generations. 2.      Why have you selected this particular exit strategy? I have selected this particular exit strategy because making a business a family matter allows the business to develop and maintain stability, commitment, accountability, ...
Read more

9A - Testing the Hypothesis, Part 2

The Opportunity: People who need groceries delivered lack a source of efficient services, for existing delivery companies do not deliver fast enough due to a high demand and inconvenient location. Grocery companies that deliver, such as Trader Joe’s, Whole Foods, Walmart and Publix, need to expand their delivering zones to make food delivery more convenient. As a result of these next five interviews that I conducted, I asked similar questions that I asked in part one. These questions included asking them if they get their groceries delivered and how often, what companies they use, what flaws they have noticed in the system, and why they think these flaws exist. However, these questions were asked to individuals who I assumed would have the same unmet need, but do not. Who: I found that those who have transportation and live in the suburbs fall outside the boundary of the opportunity that I have mentioned. Most who fall outside the boundary already have an ea...
Read more